NORTH
SOUTH
Specialists in Search and Social
Never Settle.
Get in Touch
Specialists in Search and Social
We never shy away from the facts so that we can enable critical business thinking
Specialists in Search and Social
We put the care factor and ownership of results into outstanding partnerships
Specialists in Search and Social
We challenge conventional wisdom in open, collaborative ways
Our clients see a problem as an opportunity, not a barrier to success.
Meet them here...
1 – 4
Subaru
Subaru tasked us with reducing Google Ads CPC to improve budget to impression share ratio
We tested 100s of different bid model/inventory network/landing page combinations over weeks & months to achieve an amazing outcome
The challenge
Dramatically reduce CPC to improve budget to impression share ratio
What we did about it
Implemented mass testing across all bid model types, inventory networks, audience bidding, landing page testing for highest quality score
What was the outcome
Reduced CPC by 68%
Increased click volume by 284%
Increased conversions by 215%
“The team at NorthSouth took our search advertising to a whole new level. With a persistent thorough approach to reporting, coupled with minute by minute approach to live results, the team have lifted our impact whilst monitoring our CPCs like hawks to maximise impressions and overall traffic to our website.True partners that keep on pushing and happy to challenge the status quo via experimentation to create new benchmarks.”
- Subaru
Clicks
CPC
Goal Completions
The challenge
Launch a new online store in the incredibly competitive Lego market
What we did about it
Developed highly accurate revenue forecasts based on deep market research to underpin an aggressive customer acquisition strategy
What was the outcome
Delivered 35,000 customers in year 1
Delivered $8 million revenue in year 1
Dominated Google Ads impression share vs lego.com & amazon.com.au
Developed an agile & effective working relationship with the COO & board
“The team at NorthSouth Advertising have been true partners, working alongside our team as part of the family. Open communication, a relentless drive for growth and an innovative approach to doing business has underpinned our partnership.”
- LEGO
Cost
Total Conversion Value
Return on ad spend (ROAS)
3 – 4
Drive’s previous agency had settled for the ‘new normal’ of post iOS14 impact on CPL
There were no recommendations made, strategy shifts presented or accountability taken
We were engaged to conduct a media audit to lift the hood on the strategy
The challenge
iOS14 privacy changes increased Meta Ads CPL 131% YOY
What we did about it
Corrected all issues identified in the media audit
Implemented always on ad copy, creative & lead form testing
Developed hourly live reporting to enable agile optimisations
What was the outcome
Reduced CPL by 65% YOY
Increased lead volume by 53%
Developed & implemented full funnel digital strategy
Developed & Implemented single source of truth CEO report
“Working with NorthSouth has allowed us to cement our digital strategy & achieve strong YOY growth”
drive.com.au
Cost
On Facebook Leads
Cost per On Facebook Lead
4 – 4
Pump Haircare were heavily affected by the iOS14 changes with ROAS performance dropping by over 50%. Their previous agency were stuck in their pre 2020 tactics and refused to evolve.
We were engaged to turn things around.
The challenge
iOS14 privacy changes halved Meta Ads ROAS performance YOY
What we did about it
Implemented diverse creative, audiences & tactics with live hourly reporting to enable agile optimisation decisions in real time
What was the outcome
Increased ROAS by 55% vs previous period
Increased revenue by 81%
Diversified digital strategy to include Google Ads
Developed & implemented single source of truth live reporting
“After working with multiple agencies and never being satisfied it was a breath of fresh air finding NorthSouth. James and James are both very hands on and constantly on the ball. NorthSouth care about the business like it’s their own which I have never experienced with any other agency. I am extremely happy with their results across Social and Search advertising.”
- Pump Haircare
Conversion Rate
Return on Ad Spend (ROAS)
CTR
Never stop, never rest
and never settle
Our Culture is built to:
- Never avoid the tough conversations that help us all focus on the problem
- Never shy away from the facts that help us learn
- Never forget the bigger picture of where we need to be and why it's important
How it feels to work with us:
“Working with NorthSouth has allowed us to cement our digital strategy & achieve strong YOY growth”
- drive.com.au
“Open communication, a relentless drive for growth and an innovative approach to doing business has underpinned our partnership.”
- LEGO Certified Stores
“True partners that keep on pushing and happy to challenge the status quo via experimentation to create new benchmarks.”
- Subaru
Empowering
in the way new information can answer your challenges
Refreshing
in the ownership and collaboration on your problems
Confident
in the present and future capability to respond to new challenges
NORTH
SOUTH
Specialists in Search and Social
We can always be better with great partners – please get in touch to find out more
admin@northsouthadvertising.com.au
Level 6, 201 Kent Street,
Sydney, NSW 2000